Beef Up Your Ecommerce Website Sales with 6 Post-Order Emails
As an online retailer, your job isn’t just to ensure a new customer purchases products and makes his way to the shopping cart. No. Once he has purchased a certain product, you need to start a series of emails to warm him up for the next purchase. You need to think beyond the cart completion process. Why? Because,
7x more expensive to get a new customer than to retain an existing one
By incorporating these six post-order emails into your email-marketing plan, you can make your customers giddy with excitement at the prospect of shopping at your website again.
Shower ‘best customer’ perks on them
Ever got employee of the month award? Made you feel pretty good, didn’t it? This is how you can make your best customers feel and encourage them to become ambassadors of your ecommerce business. Send them an email, announcing their best customer status and offer them a little reward with it – a free product, gift card, offer points for a loyalty program, etc. This will increase positive relations between the customer and your ecommerce store. It will also amplify word of mouth marketing, as people tend to share these little trinkets with their friends and family.
If you do build a great experience, customers tell each other about that. Word of mouth is very powerful. – Jeff Bezos, CEO of Amazon
86% of customers are willing to payup to 25% more to get a better customer experience
After a customer purchases a certain product, he receives an email from the retail website confirming his order. Here’s where you jump in. Instead of sending a confirmation email right away, you can send a little thank you email to provide customers with better customer experience. You can include the details of their purchase, similar products, shipping time and charges, and other essential details that will benefit them.
Ask for reviews
55% of shoppers say that online reviews influence their buying decision
Customer reviews play a huge role in pushing consumers towards the shopping cart. They give products a much-needed stamp of approval. Therefore, it’s vital to choose an ecommerce builder like Oorjit, which provides a provision for customers to review and rate a product. Makes the entire process effortless. Send out an email to your customers asking them how their experience was and if they’d like to write a review. Make it easy for them by sending in a form with the required details and space to write the review in. Make it shareable so that customers can share their review on social media. Asking customers for a product review, customer service review, and to share their experience online has two essential benefits – it makes the customer feel valued and it provides you with a good word for your product.
Send birthday gifts
Customer service is all about making your customers feel good. Making them realize that they’re an important part of your brand. An effective way of doing this is remembering their special days and sending a little trinket their way as a gesture of goodwill.
Recommend similar products
eCommerce spending for new customers is on average $24.50, compared to $52.50 for repeat customers -McKinsey
Once a customer buys something from your website, you can make a list of products similar to what they bought or products that compliment the product they bought, and send them an email. Since everyone’s a little short on time, it will save customers a time-consuming trip to your website and boost your sales.
Remind them to purchase again
Not all purchases are one off – some products have a short life span and need to be reordered such as beauty products, health-care products, etc. You can send your customers a friendly email reminding them and encouraging them to purchase these products again.
Loyal customers are worth their weight in gold.
By the year 2020, customer experience will overtake price and product as the key brand differentiator – Customers 2020 Report
To retain old customers and turn them into ambassadors for your brand, you need to warm them up. Remind them that they’re an important part of your success and make them feel valued. Don’t forget to test the effectiveness of these emails. Oorjit offers email analytics to test whether your emails are reaping the best benefits and value or not. This helps you amp up your email marketing game and provide the great customer service to consumers. So, test, tweak, repeat.