Does Your Ecommerce Platform Has It All That Is Required? Here Is The Checklist.
Ecommerce platforms are used to promote a wide range of products. It allows sellers to post their unique products on their sites and lets buyers to search & purchase the products they want. A good Ecommerce platform capability includes but is not limited to inventory management, upselling, discount options as well as customer service, ability for the customers & sellers to track the delivery of their product, reorder the products automatically when the product inventory is low.
Leading brands choose Ecommerce platforms over static websites because they help promote products to a wider audience and source products from online marketplaces. Websites have only limited capability to market/sell products directly to customers. There is less marketing involved in ecommerce platforms compared to websites because the features of the platform brings constant traffic to it.
While opting to sell fewer products online, opt the website builder tools for your online store.
Have a large inventory, need a bigger market, reach a wider audience? Choose an ecommerce platform.
Features and capabilities of best E-commerce platforms
Mobile Integration and support
Mobile users constitute a large fraction of the online shoppers as they have easier access to eCommerce sites using their smart mobile devices. After the introduction of these mobile devices, the traffic to eCommerce sites is shooting up. The compelling convenience of shopping from online stores using the smart mobiles is scaling the traffic to these stores. Thus mobile integration and support is important for any eCommerce platforms. It is now an essential feature of eCommerce platforms.
Multiple Payment Options
Successful eCommerce platforms should provide different payment options to the shoppers. They should be able to pay through Credit or debit cards, PayPal, Cash-on-delivery and other options based on location, order amount or customer groups. Ensure that your eCommerce platforms support multiple currencies and integration to local payment gateways to improve the shopping experience of global shoppers.
Collection of E commerce Design Templates
As the appearance of an online store is important, the best eCommerce platforms provide a library of attractive design templates that can be used to transform the appearance of the sites as required. This feature can easily improve the look of the website and make them stunning. Such websites are most likely to capture the interests of the shoppers and direct high traffic to the site.
Customer Oriented Catalog and Pricing
E commerce platforms should target their customers directly with specific catalog and pricing. The concept of personalizing the shopping experience of the customers is becoming a hit. It is essential to target segmented customer groups and improve their shopping experience with specific product catalogs and pricing of products.
Ensure that your eCommerce platform provides ample security to its online stores. Is it PCI Security compliant? PCI (Payment Card Industry) security is a set of standards applying to companies that accept credit card payments. It is an effective security options to avoid frauds.
Does it have an SSL certificate?
Secure Sockets Layer is a standard security for securing online transactions of customers during purchases from online stores.
Optimize Your Ecommerce Platforms
Ranking Of Your E commerce Platforms
It is imperative that your eCommerce platforms have high visibility. It should have ample content to shoot it to the top ranks in search engines. It is not a good sign if your eCommerce store ranks low in Google searches.
It is quite a bright idea to introduce filter on top of the page or on the side bars to help customers find products both easily and also quickly. The filters are used to sort the products based on their search relevance, lowest and highest prices, latest arrivals etc.
Up-selling or Cross Selling Capability
Up-selling implies selling products of higher value to customers by providing them timely product suggestions. Cross-selling involves providing other products besides the selected products that the customers are most likely to purchase.
Here is a checklist to make sure that you own the right platform.
- Does your eCommerce platform support single inventory for multiple stores and different customer group for all the stores?
- Does your eCommerce platform accept global currencies?
- Does your eCommerce platform support multilingual for reaching out to customers across the globe?
- Is your platform capable of personalized product recommendations and suggestions?
- If the consumer does not complete the purchase after adding the product to their cart, is your platform able to send personalized email reminders asking them to complete the shopping?
- Is your platform capable of personalized up-selling or cross selling of products?
Seamless shopping experience to customers
- Are you providing your customers with ample support and assistance during their online shopping spree?
- Are you sending them reminders on their abandoned carts?
- Is your platform simple to choose and easy to check out?
- Do you provide products recommendations and product suggestions?