Multiply your Conversion Rate with the Power of Personalization

Personization ecom

You have a terrific ecommerce website – beckoning users and promising to provide them with a thrilling ride.

Potential customers are flocking to your website in great numbers. Excited, searching for that perfect product they can purchase.

You wait expectantly for your visitors to convert into customers at a decent rate.

But.

The conversions are low. They’re not at par with what you expected.

You look at the numbers and shake your head in frustration. Why haven’t you been able to convert visitors into customers? What does your ecommerce website lack?

Personalization.

89% of shoppers have stopped buying from online stores after they’ve experienced poor customer service.

Let’s discuss 4 ways you can personalize your website and products for shoppers and watch your conversions soar.

 

Personalization based on demographics

To provide customers and shopper with the best possible experience you need to make it easy for them to shop. You should be able to provide personalized results to shoppers based on their demographics.

A housewife will not be interested in briefcases and a businessman will definitely not be interested in hot pink leggings. This is why you need to keep a close eye on your website analytics – the demographics of shoppers buying your product, where does most of your traffic come from, referral traffic, location, etc. It will help you to nudge shoppers towards products that interest them.

To keep on top of all these data you need to choose an ecommerce platform that has an integrated ecommerce analytics tools to avoid sleepless nights. This will allow you to help shoppers navigate your website easily and get to the products they desire without much effort.

For recurring shoppers, show them the last viewed products and alternate options to go with it and for new ones you can show them the hottest selling products.

Take good care of your new customers – it’s 7x more expensive to get a new customer than to retain an existing one.

This pushes customers to complete the purchase, even while reducing the number of steps needed to convert. Moreover, it allows you to personalize the shopping experience of your potential customers by leading them to where they want to go.

By the year 2020, customer experience will overtake price and product as the key brand differentiator.

 

Persuade Shoppers through your Product Page

Not every shopper who lands on your website ends up buying. There are chances that he may like the product and proceed towards purchasing it, or he’s not convinced by the product and may not want to buy it.

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Excellent Product Page – ModCloth

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Well Structured Product Page – Victoria’s Secret

This is where you jump in.

You hold your shoppers’ hand and lead them onto the next step – one-step closer to purchasing the product. Though you can’t guess the intent of the user viewing the product, you can present them with two rows of product options. One containing alternate options if he isn’t satisfied with the product and another with complementary products (including upsells to increase your average cart value) that he’d like to purchase with his original product. Kill two birds with a single shot.

You can also offer a comparison of two or more similar products, which will help shoppers’ shortlist the products they want. Oorjit offers a product comparison matrix for this very purpose, which helps to multiply sales and diminish cart abandonment rates. Exactly what you need.

 

Don’t Forget the Category Page

Marketers and web admins focus mainly on the products and shopping cart page. They fail to acknowledge the importance of a user-friendly category page. Category page allows users to navigate the website and click on the page they’d like to go to. Shoppers generally visit this page before going on to any other page. And if the category page doesn’t offer positive user experience, shoppers’ will press the {x} button on the window faster than you can scream stop.

oorjit-ecommerce-platform-categoryDetailed Category Page – Amazon

 

86% of customers are willing to pay up to 25% more to get a better customer experience.

Instead of presenting shoppers with over a hundred products or a cluttered menu that has way too many options to click, make navigation easier for them. Break down your list into solid blocks, and add products likely to interest the user at the very top. This little tweak will go a huge way in converting mere window shoppers into serial shoppers’ intent on buying everything that comes in their way.

 

Last Chance to Hook ‘em In – Shopping Cart Page Personalization

Shopper loves the product he was viewing and wants to buy it.

Since he has made the decision to buy a certain product, you can produce a list of products that would go well with his product and recommend them.

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However, make sure you get the placement of the recommended products right. Optimize it. Make sure it’s not on the bottom of the page or where it won’t be immediately seen. You need to have it in a prominent place where the shopper can immediately see it.

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In this day and age, you need to offer your customers a little something extra to hook them up. To make them tremble with excitement and rush to purchase an item without any second thoughts. To convert them.

There are too many retail websites in the digital world offering the same things. The trick isn’t to figure out a ground-breaking new idea, but to provide visitors with the best possible experience which nudges them towards the sales cart.

And how do you do that?

By personalizing your site and products for your shopper.

Build a Scalable Ecommerce Business






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