Starting an e-commerce venture might have been you dream for quite some time. You came up with an idea, built a good website, tied up with suppliers and did all the mundane things that go along with entrepreneurship. After all that hard work, you have got your first order. Even the money is in the bank, with the customer paying you in advance. Now all you have to do is to reach the product to the customer. The right product…
Opening up an online marketplace isn’t the end – it’s just the beginning. True, you may have worked months trying to get the balance straight, but as a small business owner, your journey has only begun. The question now is, how do you drive in people to your web store? It’s not easy as you’d think. There are probably thousands of your competitors online, and relying on SEO is a mistake, no matter what your SEO Company will tell. SEO…
Online retail market is fast-growing and hypercompetitive at the same time. It will probably continue follow the same impressive growth trajectory in next few years. In fact, Mckinsey estimates that by 2020 online retailing could generate $420 billion to $650 billion in sales. The landscape of online shopping has become incredibly popular and nearly 85% of online shoppers prefer shopping on multi-vendor ecommerce store. Customers are loving the convenience of being able to buy things from the comfort of their…
Check out page is often found to be the very place that most carts gets abandoned. If not taken care of, these abandonment rates will significantly affect your sales. There can be several reasons for abandonment ranging from design issues to functionality. The following points are considered to be the secret ingredients to build a smart checkout page. Fine tuning Aesthetics 1. Place checkout buttons on the top and bottom of the page: Your customers need to see the checkout…
In the recent PayPal-Nielsen survey on the top 6 cross-border ecommerce markets in the world (USA, UK, Germany, Australia, China and Brazil). They found that, there will be 94 million cross-border shoppers in total across these six markets. Together they will spend a total of $105 billion in 2015 (which is 16% of all online shopping). By 2018, there will be 130 million of them, spending nearly three times as much, up to $307 billion, five years from now. Clothing,…
Product detail pages play an important role in making your customers take the ultimate decision on whether to buy or not. It is very important that you always keep your detail pages up to the standards such that you can increase the conversion rate. The following features have been found to have great influence in highly successful sites. Also Read: 6 Must Have Capabilities of an Ecommerce Software to Increase Average Basket Size 1. Breadcrumb navigation: Breadcrumb navigation help…
One of the biggest challenges faced while running an online marketplace or multi vendor ecommerce platform is maintaining the user experience quality of the platform. The majority of the marketplaces looks way different from how it was designed once they are launched. This is because the merchants tends to add products images, descriptions etc. as they please. The situation gets worse when the number of merchants increases. So how do we bring the order back and maintain the user experience…
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