6 Must Have Capabilities of an Ecommerce Software to Increase Average Basket Size

Average basket size or transaction value is the average number of products sold in one singe bill. It has a significant impact over revenue goals and maximize business value. The ecommerce platform or ecommerce marketplace you have or you are planning to purchase should be capable of executing the following best practices which have enormously helped ecommerce merchants to increase ATV (Average Transaction Value). 1. Product Bundling This method increases the perceived value of the products and hence makes the customer feel

5 Psychological Product Recommendation Strategies To Increase Ecommerce Sales

Researches have shown that cost isn’t always the most substantial factor, emotions play a significant role in purchase decisions. While making a choice, there is high probability that most people will stick with their original decision even though it could possibly be wrong. It is due to a psychological bias known as the Overconfidence Effect. Then why you should promote recommendations when you could use that space to do a whole lot of other things? Statistically speaking, the people who

Increase Customer Conversion like a Pro– Lessons from Amazon

Amazon, the market leader in ecommerce, has come a long way since its beginning in 1995. Their business model set a precedent in the field, and even after all these years, they have managed to retain their dominance and stay above their competition. This has been made possible by the brand name built over the years, and also how they engage their customers and encourage them to return to their website for regular purchases. Upcoming online retailers can observe and

7 Brilliant concepts followed by Jeff Bezos and Jack Ma to succeed in ecommerce

“A real businessman or entrepreneur has no enemies. Once he understand this, the sky’s the limit.”– Jack Ma (Ma Yun), Founder and Chairman- Alibaba Group “Start with the customer and work backwards”– Jeff Bezos, Founder, Chairman & CEO- Amazon.com   The celebrity CEOs Mr. Jack Ma of Alibaba.com and Jeff Bezos of Amazon.com needs no further introduction. They are undoubtedly the most talented entrepreneurs that changed our perspective about ecommerce. What made these people different were the… decisions they took,

6 Growth Guaranteed Ecommerce Niches To Invest In 2015

2014 had been great year for ecommerce entrepreneurs (not to mention the amazing holiday sale results that are coming out) and as per the reports things are going to get much more interesting in 2015. As ecommerce evolves, more and more promising niches or industries start sprouting and the possibilities hidden will be limitless. The following six industries are found to be the most promising among the lot, with massive growth potential. Hope you find them useful. Automotive Online automotive

7 Powerful Ecommerce Trends That Will Flourish In 2015

As eCommerce sales soar year after year, there is no reason for entrepreneurs to hesitate while planning to enter or invest further in this industry. As the industry booms, the law of economics becomes applicable – “More the demand, more the supply”. Every year thousands of eCommerce sites are being launched to tap into the market and earn a fortune from this gold rush. However to win, the entrepreneurs need to address the biggest challenge in this industry i.e. to