6 Must Have Capabilities of an Ecommerce Software to Increase Average Basket Size


Average basket size or transaction value is the average number of products sold in one singe bill. It has a significant impact over revenue goals and maximize business value. The ecommerce platform or ecommerce marketplace you have or you are planning to purchase should be capable of executing the following best practices which have enormously helped ecommerce merchants to increase ATV (Average Transaction Value). 1. Product Bundling This method increases the perceived value of the products and hence makes the customer feel

5 Psychological Product Recommendation Strategies To Increase Ecommerce Sales


Researches have shown that cost isn’t always the most substantial factor, emotions play a significant role in purchase decisions. While making a choice, there is high probability that most people will stick with their original decision even though it could possibly be wrong. It is due to a psychological bias known as the Overconfidence Effect. Then why you should promote recommendations when you could use that space to do a whole lot of other things? Statistically speaking, the people who

Increase Customer Conversion like a Pro– Lessons from Amazon


Amazon, the market leader in ecommerce, has come a long way since its beginning in 1995. Their business model set a precedent in the field, and even after all these years, they have managed to retain their dominance and stay above their competition. This has been made possible by the brand name built over the years, and also how they engage their customers and encourage them to return to their website for regular purchases. Upcoming online retailers can observe and

7 Brilliant concepts followed by Jeff Bezos and Jack Ma to succeed in ecommerce


“A real businessman or entrepreneur has no enemies. Once he understand this, the sky’s the limit.”- Jack Ma (Ma Yun), Founder and Chairman- Alibaba Group “Start with the customer and work backwards”- Jeff Bezos, Founder, Chairman & CEO- Amazon.com   The celebrity CEOs Mr. Jack Ma of Alibaba.com and Jeff Bezos of Amazon.com needs no further introduction. They are undoubtedly the most talented entrepreneurs that changed our perspective about ecommerce. What made these people different were the… decisions they took,

6 Growth Guaranteed Ecommerce Niches To Invest In 2015


2014 had been great year for ecommerce entrepreneurs (not to mention the amazing holiday sale results that are coming out) and as per the reports things are going to get much more interesting in 2015. As ecommerce evolves, more and more promising niches or industries start sprouting and the possibilities hidden will be limitless. The following six industries are found to be the most promising among the lot, with massive growth potential. Hope you find them useful. Automotive Online automotive

7 Powerful Ecommerce Trends That Will Flourish In 2015


As eCommerce sales soar year after year, there is no reason for entrepreneurs to hesitate while planning to enter or invest further in this industry. As the industry booms, the law of economics becomes applicable – “More the demand, more the supply”. Every year thousands of eCommerce sites are being launched to tap into the market and earn a fortune from this gold rush. However to win, the entrepreneurs need to address the biggest challenge in this industry i.e. to

Why Subscription Ecommerce Is Here To Stay, 2015 And Beyond


Subscription ecommerce is a unique business model with multiple benefits. Of late, the success and popularity of much discussed companies like Birchbox and Dollar Shave Club showed us that just about any business selling fast moving, rapidly consumable physical goods that need replenishing can act on this trend. This led to a massive adoption of this business model for different niche categories. Different subscription business models have now become a sure bet for success if skilfully applied. The following reasons will

5 Awesome Automotive Ecommerce Business Models To Watch Out For In 2015


The global automotive ecommerce industry involves the sale of automobiles and other retail activities, such as car parts, accessories etc. This industry still remains as a huge market, yet to be capitalized by ecommerce entrepreneurs. The forecasted growth of global vehicle production is expected to exceed over 94 million in 2015. The research indicates that almost 80% of people around the world research online before buying their dream vehicle, unique accessories and associated parts. Such a scenario makes it more

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