6 Ways Online Vendors Can Reap Benefits from Free Shipping

free shipping

Free is a perennially sweet word. According to Dan Ariely, a behavioural economics researcher, people typically overvalue the benefits of “free” items even when compared to better-quality items that cost a small price. Needless to say, e-commerce industry is also influenced by this. Deals, coupons, free shipping etc. are the preferred buzzwords that entice shopaholics to an e-commerce store. Among the three; the impact that “Free shipping” creates on consumers is tremendous. The success of ‘Amazon prime’ is a primary