How to choose the right ecommerce platform
The type of products you are looking to sell should also be considered. You have to find the right features to help you sell your products in the most efficient and financially profitable manner. If the number of products are less, like in an online software shore or digital solutions provider, the requirement for a high end website is lowered. When you are looking to sell physical products, there is requirement for analysis of sales mechanics, tax calculations, affiliates, inventory and a whole lot of other features.
You can opt for a hosted platform or a non-hosted platform. Certain platforms provide both options, which can help migratability, i.e., on-premise. This will be beneficial in the long run when you can manage data the way you choose to.
Content management system is used by most websites. There are platforms which provide CMS capability, and there are platforms which can integrate with other CMS modules.
Most platforms provide options to tweak certain aspects of the platform, giving a certain element of flexibility. Modification might be required in the look of the page, or design of the theme, position of icons, anything that might be required. Platforms offer different levels of customization, while small businesses might not require the need for it, it is important for big businesses to choose a platform that can be customized according to the way they need.
Design is of utmost importance for your site. Good design leads to more visitors and therefore more conversions. You might have to hire a good design team to match your goals. Templates complementing your brand must be designed or updated periodically.
Upgrades are crucial to the viability of your business platform. This is because, should there be market trends, there must be ample room for the growth of the platform. If it is an open source platform, updates are constantly released. This however would mean having to pay for such upgrades.
Support from the developer end would be helpful in the running of your ecommerce marketplace. Issues, queries would mean that there is always a constant requirement for customer support. Open source platforms and plugins would mean virtually little support. However, high-end customized and enterprise corporate platforms provide 24/7 dedicated support for clients.
Since you or someone you have assigned to be the administrator is going to be running the site, the dashboard’s usability becomes an important factor while choosing the platform. The site’s usability is also required by customers to make their experience as easy as possible. Keep that in mind.
Mobile friendliness – Internet traffic is being increasingly driven through mobile devices. If your website is mobile friendly, that is having a mobile page, and has fast loading time, it is going to be used by users more frequently.