How to Use Social Media to Promote Your Online Marketplace Store
Opening up an online marketplace isn’t the end – it’s just the beginning. True, you may have worked months trying to get the balance straight, but as a small business owner, your journey has only begun.
The question now is, how do you drive in people to your web store? It’s not easy as you’d think. There are probably thousands of your competitors online, and relying on SEO is a mistake, no matter what your SEO Company will tell. SEO can take months to give you the juice you need, and you would need a better way to reach out to your customers. Tour online store needs to leverage in on social media to get the results.
Unleash the Power of Social Media
Where do you find these people? Through social media, of course. Facebook for instance, is teeming with people who might be interested in what you’ve to offer. If you’ve set up your presence in Social Media, it’s time to straighten things up. Getting traffic to your website through social media can help you do a lot of things.
1. Advertise about Your eCommerce Marketplace
With targeted marketing on social media, you can actually reach out to people who’re interested in what you’ve to offer rather than just reaching out to all.
2. Offer Deals on Your Store
You can let people know about exclusive offers on your store through Social Media. Social media can pump in users to your web store. Once you get the traffic, make sure your marketplace has enough features to engage them. Promote drip marketing strategies and gather behavioral analytics to provide personalized and localized deals based on their social profile.
3. Social Referral
Users share their unique referral link with friends or via Facebook, Twitter, Google Plus and Pinterest for earning referral bonus. This encourage new visitors to the marketplace and increase the website reach in social media.
4. Social Sharing Button
Adding sharing buttons helps increase your traffic due to word-of-mouth social referrals. When your shoppers share your products, they’ll influence your friends to also check out your shop.
5. Social Customer Support
Respond and engage with customers on social networks with help of social support platforms. When customers want to go deeper, steer the online conversation to a community you build and own.
Remembering the Basics
Remember, your store needs traffic and social media can act as the stimulator. You should maintain a continuous engagement across various social media channels. Facebook, Google Plus and Twitter are a must but you will do well to leverage in on other social media channels like Pinterest, YouTube and Tumblr.
In the end, do not forget about SEO. While SEO can be slow, optimizing product descriptions and images for buyers to find them easily is one step that you should not forget, ever.