Next-Gen Trends that can Transform the World of Ecommerce
In the current technology-driven world where all of us use smartphones, there is for sure no space for any kind of mistake in offline stores. Shoppers go to shops expecting a good array of options to choose from, compare with, and every other functionality that is available on an online store.
In Order to keep up with these expectations, businesses are coming up with many creative solutions-both online and offline. These solutions will up the ante and end the old-school retail store ways.
Here are some of the next-gen trends that will change the face of e-commerce:
Augmented Reality (AR)
This functionality has all the potentials that could do some amazing works for an online business. AR can provide users with an in-store shopping experience, regardless of their location. For example, Gap’s Dressing Room app is bringing the AR magic into the apparel space by enabling users to see garments on a mannequin of their selected size.
With more and more people opting for the digital shopping experience, all retailers will have to change where and how they sell products accordingly.
With Voice search and voice recognition becoming more precise, it will keep gaining popularity and both the consumers and retailers will reap benefits from it. The best example of voice commerce today is, Amazon’s Alexa to whom you can ask in case you want to order a product. A recent survey says that about 40% of millennials are already bumping into a voice-assisted research, whenever they want to shop something. Thus, it is substantiated to be a compelling factor that will influence the e-commerce sectors.
Big Data & AI
Every form of business industry is transforming with Big Data and AI. Big data is proving to be a game-changer when it comes to retail and e-commerce. Big Data understands each and every need of each customer and AI helps satisfy those needs. By implementing Big Data and AI into their business, retailers will be rewarded with increasing customers and double profits.
Chatbots are the next big thing for the e-commerce user experience and engagements. With chatbots, users can easily decide on what they want to buy; they also help users by acting as agents and recommending products that the user might like. This will satisfy customers and help e-commerce sites to generate more sales.
Are you excited about these amazing game-changers that will hit the e-commerce industry soon? We sure are! What do you look forward to the most? Reply to us on the comment section below.